Website Development

Web development is a broad term for the work involved in developing a web site for the Internet and we are here to offer you every type of service you could need for your website. From website design, build and management to website hosting, domain management, search engine optimisation and website security. We are there for you  throughout the life time of your website.

Providing all the services that you will require to make a new and successful site or take over and dramatically improve your present site. We provide all you are looking for. If this is your first site, whether it be a single page or up to a full shopping site, Internet Trading Solutions are the people. We can help you find a good domain name, purchase it, host it, provide email facilities and then develop it at an extremely low cost which includes: Hosting, Design, Management, SEO and security with SS. If you already have a site and wish it to be improved, then again we can do everything for you. Our in house design team specialise in ensuring your site loads quickly, as if it is slow people will just switch off and go elsewhere. We do this by combining good graphics with easy to read content and choose the appropriate colours which will reflect your companies image if required, so then it looks and has the polish of a top site and when someone goes to your site they go WOW – these people are professional. They will then have a good look round the site.

We offer, amongst many other platforms, Word Press which is an online, easy to use website creator. Thus it enables us to provide for you a perfect website content at a very cost effective price. It also enables your site to have an easily managed daily or weekly blog and these help your rankings on the search engines, which are paramount if you want to succeed. A well thought out site enables you to have control and refresh your products as often as you want without having to spend hours on your computer, this means that you can spend more time both increasing your customer base and expanding your product range in line with what your customers are seeking.

Our managed websites give you the top level of support service and of course updates plus personal phone training should you require it. Our team are there to give you peace of mind. When you have a query we are here to help sort it and put you mind at rest.

To be successful your site has to be easily found. For instance, if you are a timber merchant in Brighton selling decking we are here to ensure that when somebody types into Google “decking in Brighton” your name comes up. You can have the best site in the world but unless it comes up when people search for your products it is useless. We forward your site to all major search engines and use Google Analytics to promote your site on the search engines. Success does not come overnight but a well planned and carefully managed site, usually within a short while, can be seen on the search engines. As well as optimising your site we also offer (Pay Per Click) campaigns – the best of these in our opinion – and though our success with them is Google Ad Words, when setting this up initially we check your Ad at regular intervals to ensure you are in the best position for the lowest cost. You might think that this would be expensive but in fact for the returns it is a very reasonable price to pay. Remember that your site is useless unless it can be found which is why we don’t believe in creating a website that the search engines would ignore.

Making sure that your website is appealing is absolutely paramount as when a customer logs on to your site they rate firstly by eye appeal and if it looks stale, dull, or boring they just move on to another site. So, whether we are creating a new site or updating an existing site our team look to produce a finished product that is Bright, Colourful and Eye catching. We firstly listen to your ideas and then present them to you together with an alternative suggestion that enables you to mix and match to finally decide on the presentation of your new site.

And just to add to the package that we present to you in conjunction with our printing partners we can incorporate the logo of your website through our printing partners onto your Business Cards, Letterheads, Invoices and flyers etc.

When it comes to creating content managed websites we are the people to talk to. They are ideal for a lot of clients as they get a very reasonable fixed price for an outstanding website where we produce the design, basic pages and the client can supply the rest. They can add pages, blogs, images, feeds etc or if you feel that you want a full made and managed website we can also do this without any problem.

You always need to make sure that you are constantly in your customers thoughts when he is thinking of buying a product that you sell if you are not doing this another company certainly will. Sending a regular newsletter out with details of your latest products and offers is the best and cheapest way of doing this.

Now then SEO: People say, what is SEO? Well it stands for Search Engine Optimisation and that is the method of ensuring that your website is continuously climbing the rankings in the search engines. We have done this with many sites and normally arrived in the top ten of Google. Mind you, to reach that position takes a fair amount of time, effort and cost.  Unfortunately nothing that’s worth having in this life is free but we always strive to make the costs as minimal as possible. The best compliment you can have is when your site is on the first page of Google and the higher you are in the rankings the more times your site will be visited. For SEO to be successful you have to decide about what you are going to concentrate on and then decide which products are going to have the most impact and work on these, however SEO is an ongoing never-ending process. It takes both time and effort to get up in the rankings and even when you get there you have to continuously work on it to ensure it stays there. We can assure you if you get to the top and just sit back, within a week you can have lost your top rankings and have to start all over again. To be successful you need to ensure you never take your eye off the ball and of course we can put plans in place to ensure that you are always in control. Don’t worry if you have not got the time, we have, and for a minimal cost we will do it for you.

Part of SEO is Pay per Click – this is advertising for which you only pay if people actually click on it. We recommend Google Pay Per Click as we find it gives the best results. With a lot of advertising you pay upfront for an advert that will be there for a set period and whether people notice or not you still have to pay. This way you decide how much you want to spend per day and it will never exceed that and you will only be charged if a person clicks on it and goes to your site. It works as follows: you decide which item or items you want to promote, let us say decking, and set a budget of £3 a day with a cost of say 10p a click – this means that you will get 30 people searching for decking clicking on your advert and going to your website that day, the advert then stops until the next day when it starts again. A Pay per Click ad requires monitoring daily to ensure you are both getting the best results and for the best cost and if you wish we can do this for you.