NEW TO THE WEB – HERE WE EXPLAIN SOME OF THE BASIC TERMS AND GIVE TIPS TO GET YOU GOING
- Are you new to the web. The internet is an enormous hub of computer networks that connects all the computing devices in the world. These include Desktop machines, Laptops, Smartphones, Game consoles and GPS coordinates for your Sat Nav to name but a few.
- The World Wide Web stores digital content that is accessed by people using the internet.
- A Browser is basically a search engine that projects web pages onto your computer screen. The main Browsers are Google, Google Chrome, Edge, Firefox, and Internet Explorer.
- Web pages are what are shown in your browser when you are on the internet. They are like looking at pages in a catalogue; you see writing, photos, designs links to other pages, advertisements and so much more.
- When you click on a photo it can expand and enlarge the photo, or piece of text that is either underlines or in a different colour. This will take you to a different webpage that will describe in more detail the content you had been reading.
- An IP Address. Every device that can connect to the internet has an Internet Protocol address. This is needed to identify the device. An IP address is given automatically so you don’t have to worry about this. The address is a series of numbers for example 220.127.116.11. When you go on the net either to browse or send mail your IP address is seen, this is so it is known who you are. It is possible to use a VPN Virtual Private Network that will change your address when you are on the net. It works by changing the country you are in and encrypts your mail and personal details from others.
- ISP. This is an Internet Service Provider that connects you to the internet and without which you cannot use the internet. It is possible to access a free ISP at schools, libraries, work place or hot spots. Initially however you will need an ISP at home and these can be obtained from many companies including Sky or BT. These companies offer internet access for a monthly charge.
- A Router or Modem is the hardware box that connects your device to the Internet, it provides some protection against hackers, and however it is always a very good idea to have extra security such as Norton.
- Email is the sending and receiving of messages from one electronic gadget to another. They are usually sent through web mail servers such as Googles Gmail or Outlook.com. When you get your first device be it a computer or a phone, you then create an email address. The easiest way to do this is by joining Google and using their web mail service. When you have your email address you pass it on to friends and family so that you can easily keep in touch with one another. For Shopping and Business dealings it is always a good idea to use a second email address.
- You will quite often find that you receive spam. This is normally advertising or hackers trying to get you to reveal your personal information which can end up being dangerous. However always check your spam folder that is your mailbox menu as occasionally genuine messages can be placed in spam. We find that Outlook.com is very good as it has a facility which enables you to block messages forever from spammers.
- Never give out your password, DOB, address bank account details, and if you find a message that is from someone you do not know never click on any links in that message.
- The big thing on the net now is Social Media. This is an online facility that enables you to connect with thousands of other people with similar interests to you. Facebook and Twitter are the main sites for social media. If you are a professional then Linked In is a good site. Social Media accounts are free. Be careful however when joining you do not reveal too much information about yourself. Check out the section that allows you to decide what information about yourself you want to be on public view.
- E-commerce is online selling and buying. Millions of pounds are exchanged daily through e commerce. When buying on an e commerce site always make sure that it has https:// at the beginning of the address as this will mean that the page you are going onto is encrypted. That is, it has a special layer that helps to keep your information secure.
- Encryption is the basis for how we use the internet as a pipeline to conduct trusted business, like online banking and online credit card purchasing. When reliable encryption is in place, your banking information and credit card numbers are kept private.
- Authentication is directly related to encryption. Authentication is the complex way that computer systems verify that you are who you say you are.
- Downloading is a term for taking something that you are reading and placing it in your computer. Usually you download music and files of things you want to use on your computer.
- A beginner should always make sure that they have a firewall activated. These are software that protect against hacking and viruses and Malware. This is a program that enables hackers to take your private information, seize control of your computer or your credit cards. Computers usually come with firewall installed but if you get extra security then it will usually have a much stronger firewall, for this we suggest Norton or AVG.
Below are the main problems you need to know if you are new to the web, and getting your first laptop / tablet / smartphone into action. If it is not a new one, some of the following points will need to be looked at:
- For security reasons ensure your version of windows is at least windows 7 as anything less can allow viruses to get in.
- Usually your new tablet or computer already has windows installed, so after switching on, the first thing you must do is install anti-virus programme, I personally use Norton and have for many many years, but if you don’t want to spend any more money, AVG offer a free anti-virus obviously it does not have as many features to keep you safe, but you get what you pay for.
- Then you need to create a password. It really needs to be a strong one. I suggest you use letters, numbers and punctuation with at least 6 to 8 eg Lum692@!.
- Always try and use a different password for everything.
- Next you need a search engine. This is required to enable you to get onto the internet and seek the answer to the questions you have. I find the best search engine is Google.
- To use the search engine you type the key words of what you are seeking eg if you want a dentist near where you live you would type in “dentist” and the name of your home town into the search box and then press the search button.
- Use key words, not the full sentence. As an example, instead of typing “I need tips for growing tomatoes” simply type “growing tomatoes”. A list of search results will appear, with the most popular websites near the top of the list.
- Experience has told us that the best email provider is Google that is Gmail.
- Never open an email from someone you have never heard of. Delete it immediately.
- You can put a block on unwanted and spam emails via your email account.
- Never tell anyone your password or any personal information. No legitimate company will ever ask you for your password. Including your email address in a web page is a sure way to attract spam. Spammers have programs that crawl the web looking for email addresses. You need to set up a secondary email address for your website. I use outlook.com as it has a function that can block unwanted emails.
- Always buy from retailers that have a good reputation as ‘high street’ shops, or established brands such as Amazon who are trustworthy and quite often cheaper than all the others.
- Always read the security advice carefully on websites as it’s there to ensure you are safe.
- A good way to stay safe on the internet is to go onto “bbc.co.uk/webwise” and click on to the ‘Safety and privacy’ section
- Get into the habit of looking over your bank and credit card statements when they arrive, I usually check mine online weekly and look for charges that you don’t remember incurring. If you find any, contact your bank or Credit Card Company immediately. If you find any fraudulent charges, tell the bank that you require new credit card numbers.
- Never order goods on a public computer or by using your smartphone on public Wi-Fi or hot spot, as your personal information may be hacked. It is possible for hackers to get all your personal information and data. Better not chance it. You can however get VPN, which would allow you to do this safely. Norton is a provider of this and it is quite cheap.
There is so much more I could tell you but I think you would get bored, so please if you have any other queries at all just contact us. And we will come back to you very quickly with an answer.
SOME GOOD LINKS FOR WHEN YOU ARE JUST STARTING
BUSINESS WEBSITE HELP:
Mentoring your website development and to explain what it means. Web development is a broad term for the work involved in developing a web site for the Internet and we are here to offer you suggestions for every type of service you could need for your website. From suggestions for website design, build and management to website hosting, website evaluation, domain management, search engine optimisation and website security, internet start-up problems for people new to the net and those already established. We can help with ideas and suggestions for all the services that are required to make a new and successful site or dramatically improve your present site. Providing ideas to assist with your first site, whether it be a single page or up to a full shopping site. Helping you with finding a good domain name, improving your present site, and in general answering the queries you find as you go along. Word Press which is an online, easy to use website creator. Thus it enables you to get a perfect website content at a very cost effective price. It also enables your site to have an easily managed daily or weekly blog and these help your rankings on the search engines, which are paramount if you want to succeed.
- A well thought out site enables you to have control and refresh your products as often as you want, without having to spend hours on your computer. This means that you can spend more time both increasing your customer base and expanding your product range in line with what your customers are seeking.
- To be successful your site has to be easily found. For instance, if you are a timber merchant in Brighton selling decking, we are here to help ensure that when somebody types into Google “decking in Brighton” your name comes up.
- You can have the best site in the world but unless it comes up when people search for your products it is useless.
- We suggest you forward your site to all major search engines and use Google Analytics to promote your site on the search engines. Success does not come overnight but with a well-planned and carefully managed site, it can usually happen within a short length of time.
- Optimising your site through (Pay per Click) campaigns is one of the best ways, and we find definitely the best of these are Google Ad Words. When setting these up initially you need to check your Ad at regular intervals to ensure you are in the best position for the lowest cost. You might think that this would be expensive but in fact for the returns it is a very reasonable price to pay.
- Remember that your site is useless unless it can be found which is why we don’t believe in creating a website that the search engines would ignore.
- Ensure that your website is appealing is absolutely paramount as when a customer logs on to your site they rate firstly by eye appeal. If it looks stale, dull, or boring they just move on to another site.
- So whether you are creating a new site or updating an existing one, we will look and try to make helpful suggestions to enable you to produce a finished product that is Bright, Colourful and Eye catching.
- We firstly listen to your ideas and then make suggestions to you together with an alternative suggestion that enables you to mix and match to finally decide on the presentation of your new site.
- When it comes to creating content managed websites we would love to help with suggestions. These sites are ideal for a lot of people, as they produce a very reasonable fixed price for an outstanding website where everything is done for you – the design, basic pages etc and then you can supply the content. You can add pages, blogs, images, feeds and more, or if you feel that you want a fully made and managed website, this can be done without any problem.
- Always you need to make sure that you are constantly in your customers thoughts when he is thinking of buying a product that you sell. If you are not doing this. another company certainly will. By sending a regular newsletter out with details of your latest products and offers is the best and cheapest way of doing this.
- Now then SEO: People say, what is SEO? Well it stands for Search Engine Optimisation and that is the method of ensuring that your website is continuously climbing the rankings in the search engines.
- Unfortunately nothing that’s worth having in this life is free but we try and suggest ways to make the costs as minimal as possible. The best compliment you can have is when your site is on the first page of Google and the higher you are in the rankings the more times your site will be visited.
- For SEO to be successful, you have to decide about what you are going to concentrate on and then decide which products are going to have the most impact and work on these. However, SEO is an ongoing never-ending process. It takes both time and effort to get up in the rankings and even when you get there you have to continuously work on it to ensure it stays there.
- It is a fact that if you get to the top and just sit back, within a week you can lose your top rankings and have to start all over again.
- Never take your eye off the ball. Part of SEO is Pay Per Click. This is advertising for which you only pay if people actually click on it. We recommend Google Pay Per Click as we find it gives the best results. A lot of advertising requires you pay upfront for an advert that will be there for a set period and whether people notice or not you still have to pay. With Pay Per Click you decide how much you want to spend per day and it will never exceed that plus you will only be charged if a person clicks on it and goes to your site.
It works as follows: you decide which item or items you want to promote, let us say decking. You set a budget of £3 a day with a cost of say, 10 pence a click – this means that you will get 30 people searching for decking, clicking on your advert and going to your website that day. The advert then stops until the next day when the process starts again. A Pay per Click ad requires monitoring daily to ensure you are getting the best results at the best cost.